myOwnMind, LLC and a little storyFirst out @ the UX Boston Conference #1

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i recently established a new concept based on a slew of back-logged experience design ideas i’ve decided to revisiting again and really start actively digging into — i’m calling this latest self re-invention design exercise myOwnMind, LLC, and the original idea came out of my own improvisational humor in a passing conversation with friends

in a fun back-and-forth exchange of energetic and fun discussion, i told my friends,

‘yeah, i actually used myOwnMind { to do that } — its, like, the original app’

as if my brain were some mysterious technology that i somehow ‘tapped’ into in the process of getting some design work done for a client

 

i’ve actually evolved the idea in a very wonderful sort of way into an actual, semi-realistic business concept by putting some company information up on LinkedIn … and i seem to keep getting a lot of amazing positive response from the brand and the concept — here’s the basic gist behind myOwnMind as copy-pasted directly from my LinkedIn Company Page Description:

By leveraging a variety of somewhat nebulous experimental cyberSurreal techniques — the interdisciplinary consulting team at myOwnMind deeply focuses on both client- and self-initiated project-based work to create change for good. 

Don’t just think about it — and definitely don’t merely complain about the frustrating state of the world as we’re experiencing it today — work with us to actively engage in collaborative efforts to change the world.

in just the last 2 to 3 days since posting the newly-designed logo, wordmark and tagline to LinkedIn and to the myOwnMind website, i’ve received more than a dozen congratulatory messages for people in my network as well as other messages from several companies and individuals reaching out and expressing interest in finding out more about myOwnMind — which is truly cool news by me, right?

 

one last tidbit i need to mention before folding up this little twisty origami blogPost is how happy i am and how lucky i feel to get the opportunity to present my storyFirst talk out at the very first UX Boston Conference at the Microsoft NERD Center on Saturday, July 19th

i first presented storyFirst out at MassArt as part of the Continuing Ed Lecture Series back in February of 2013 — and although i previous discussed ways to better leverage storytelling { and aspects of story via narrative and various narrative elements } in some casual settings, organizing my thoughts on the topic and presenting at MassArt gave me the tremendous opportunity to really hone in on how to initially articulate my ideas and discuss the benefits of putting story at the center of such an interdisciplinary and complex set of processes

now, thanks to this fantastic opportunity to revisit the talk via this public speaking engagement out at the UX Boston Conference, i’ve taken a few steps back and thought through the core message in a far deeper, richer way — i truly feel that this second installation of ‘A storyFirst Approach to Human-Centered Design‘ will more succinctly and more powerfully reveal the core message of the talk while also elaborating on the significance and value of putting story smack dab in the middle of the process

i’m really looking forward to giving the talk at the UX Boston Conference and i hope to see you there!

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