Category Archives: communication

the theatre of Work, ReVisited

theatreofwork_preview

back in 2009 when i still conducted critical design research for Dynamic Media Institute in Boston i decided to start up a presentation series aimed specifically at helping my greener friends coming into the industry with some of the basic challenges they might encounter along the journey of their profesional lives

i’ve encountered more than my fair share of interesting twists and turns in my rather adventurous career as an accomplished experience design professional — and some of the joys and tribulations of navigating the glorious terrain can benefit by simply continuously building a better and better understanding and awareness of the environments in which we need to perform

in delving into the digital archives of my mind i recently rediscovered a few slides appropriately titled the theatre of Work — survival tips for newcomers to the workForce

the theatre of Work

the phrase by itself starts to imply some of my subconscious views and feelings regarding: the social dynamics; the essential personal behaviors we need to exude while performing; and general feel of the landscape set up by the workaday world as a means of reaching toward success for ourselves and for the companies we work for

i am an experience designer and a performance artist

i never studied the theatre, which is an important key differentiator i need to continually remind myself of along the way

its also vitally important to have an unrelenting sense of self-awareness and continuous introspective reflection for the kind of trek we’re all on within ANY industry

just this hybrid mash-up between designer and artist can have extremely important internally conflicting motivations embedded within the very nature of each role

but anyhow, i digress { i just heard someone on blogging across the way stand up and scream, ‘DigreSsioN!’ ala that famous set of passages from A Catcher in the Rye ;] }

after living a little longer and experiencing a few more years of this life of work we all live and breathe, i believe i have even deeper, more profound wisdom to share than i originally intended by designing up a few slides for a future-such talk to be about workerly advice

i am therefore re-opening this thread of thought — copy-pasting the open Keynote file and the PSD folder from my portable harddrive back onto my current active MacBook Pro device to really start digging into what new significance i can bring to the table to help people navigate the choppy waters and hopefully not make all of the same foolish mistakes i’ve made along the way

i know my triathlon could’ve gone a LOT smoother so far had i just had proper mentorship or perhaps better personal self-awareness and more thoughtful empathy to guide me

but i’m an impatient clown, for the most part

i always want the impossible and i design to reach for the bluest of the bluest skies

i would be more of a fool, however, if i continue to noodle and clown without ever learning and growing for the journeys i’ve made — and i feel that if i share some of my story in a thoughtful and meaningful way it might actually make up for my own silly idiocies and hopefully make for a better overall experience for colleagues, friends, acquaintances and frenemies that even care to listen at this point

i need to focus on my storyFirst presentation out at Massachusetts College of Art for the next few weeks, but i also hope to put some time into this theatre of Work concept, too, as it is near and dear to my heart — i want to help people and give them better perspective and hopefully facilitate better and better experiences in the world through my designwork and my design leadership

but, until then — shove off, bitchez! ;]

 

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..:: teaching IxD ::..

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this Spring semester at Massachusetts College of Art and Design — which is, like, almost over, sadly enough — i got the distinct pleasure of taking the materials, sequencing and my approach to teaching Interaction Design { by night for MassArt’s Continuing Education Department } and filtering the entire course down into an independent study with Aliyah Domash

i didn’t realize it until we met up to work on the fine details of how Interaction Design might work at this independent study scale — but, that whole ‘small world’ kind of aspect of the design community in Boston was working its crazy magic from the onset, and strangely enough, i already met Aliyah and got to see her work from a semester or 2 back by sitting as a guest critic in one of the final presentations of Alison Kotin’s Foundations of Graphic Design course — anyhow, flashback to that class and i got to see a lot of hand-drawn, amazing depictions of an artichoke, all in black and white, cropped and composed and mounted very professionally and pinned to the wall — it was a fantastic and dynamic final critique that i’m sure involved a smörgåsbord of hummus and cookies and water and other potluck snackage as a part of this wonderful celebratory discussion of all the fine work and progress each student made over the course of the semester

so, as you can probably tell, i have a certain obsession with foodly comestibles AND a little bit of an issue with portion control, right? ;]

but, back to our regularly scheduled topic — meeting Aliyah in Alison’s design class

anyhow, that night and these sorts of conversations with students and faculty and different nuance of design potentialities always makes me happy and excited about the kind of design community we have at MassArt and in the Greater Boston Area in general — and what? with AIGA Boston, BostonCHI, Boston Cyberarts, Dorkbots, IxDA, Pecha Kucha Night Boston, Refresh Boston, Upgrade Boston, UXPA and the myriad university-driven lectures, hackathons and networking opportunities steeped in designery, you almost can find it difficult to keep up with just the community, forget about the most current trends, buzz and general discourse that accompanies the fine world of design in the general locality

who would’ve known that a year out i’d be working to teach and mentor Aliyah at MassArt in this wonderful independent study setup, right? small world, crazy small, in fact — and then, its just utterly phenomenal to see how quickly a student like Aliyah comes in on day one, starts up with the first 3 more analytic exercises in experience design deconstruction and all — and then through reading, dissection, personal and professional reflection and our near-weekly conversational sessions at MassArt and the project work that puts the focus on active exploration of interaction and user-centered design as a theory and a practice and an empathic journey to guiding this bizarre, almost otherwoldly force we call Design in a way that keeps real, live people at the center of our approach and goals as design professionals — well, its just amazing to see Aliyah’s progress over the semester and to see the full spectral journey of her final project work for final critique and completion of the course

its been a really wonderful semester — really interesting to see how i’ve had to flex and bend the materials and approach, only slightly in all actuality, to keep the design of the course itself ultimately very interactive, human and fun

i’m really looking forward to the final critique, although i know we’ll miss meeting up on a semi-regular basis with the good excuse of putting some credits on the roster while hopefully also digging into what design can really mean for all of us as both professionals and people exploring the world through the filter of human-centered experience design

 

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words

poetry_words

my wife Carol told me about this article she read or a radio interview she heard or something where the main topic up for discussion dealt with ways to guide your career — one of these fucking ‘paths to improvement’ kinda things, ya know?

aight

so

i guess the main person talking or writing about how to guide your own career toward better success mentioned owning certain words to help you channel / filter / control your behaviors and hopefully build a bit of a purposeful brand story for yourself — forgive me, i don’t know the real terminology from the article or interview, just the main concepts i took away from our conversation over the dinner table and all, ya know?

huh, i just said ‘ya know?’ to finish off 2 main paragraphs in this blogPost

not cool

but back to the main topic here, aight?

so, not sure if you’ve read some of the previous posts here about a little riff i got goin’ on called storyFirst, but its right here if you wanna go back — like you even have the time for that kinda schtuff right now and all, right? but the idea, the basic gist of it all is that you use the power of personal storytelling to drive whatever it is you might wanna change up in life, which seems, like, directly in-line with this article / interview Carol and i were discussing, right?

thank gawd i didn’t say ‘ya know?’ — ya know?

anywayz

so, i thought i’d take a few minutes to just jot down what i think my words are, the ones i’ve gravitated towards in both a purposeful and more subconscious manner over the years — what i’d love to see, if any of you can participate by chiming back through any of the myriad mechanisms or channels of communication afforded to us at this advanced age of ‘staying connected’ — i’d love it if anyone had feedback to say, like,

‘woah, lou, really? that was the vibe you were going for? well, you almost had it, but there was that fucking time you totally flipped out in the office about that email from Steve or something, i can’t even remember at this point, right? and that kind of behavior is not only totally uncool and all, and unprofessional, but it definitely goes against the idea of < put the word from my short-list in here >, which i thought was more along the lines of what you were tryin’ ta be all about — dude, what happened there?

get what i’m sayin’?

so, with that minimal contextual information and backStory in mind — here’s my list, my career list of words { or whatever you wanna call it }, and more importantly to me, my storyFirst vocabulary for some sort of self-guidance as: a colleague in the workplace; a friend in life; an acquaintance or friendly random strangerly cohort on the streets of San Francisco; an advocate for better human-centered design processes, methodologies and design results; a practicing Design professional and leader; a semi-professional wrestler sans mohawk, body piercings and backtatt skin graffitti artwork and speedo; an unprofessional japanese filmmaker; a storyteller of dark humor and adventure in a modernday world gone mad; a sometimes practicing open mike music or near-comedic performer; a laugh research practitioner and performance artist; a lover, a father, a husband and lifelong friend { only a very selected few can judge me there, at least from the special first-person perspective vantagepoint i’m personally looking for in my feedback communications }; etcetera and so on forever and ever ad infinitum farsi, amen

and thus, with no further ado, here is

my list of storyFirst personal life guidance and career-like words

fun

collaborative
highly collaborative in that kind of face-to-face sort of way that i think is absolutely vital to keeping things fun, light and efficient in the right kind of way { for the kind of energy i want to create, encourage, foster and be associated with every step of the way }

not innovative, although that’s almost the word i wanna hold onto — its just SO cliché at this point, right? and NOT every client, project, interaction or process is going to require or ultimately lead to a truly new and innovative approach or end solution — not even interpersonal, more everyday interaction needs constant innovation in the true sense of the word — i think the words that are related in some semi-sweet and semiotic fashion are more like:

nimble { really trying hard on this one lately, its a difficult one sometimes, especially when trying to improve team dynamics, etcetera nd so on }

big picture &/or blue sky — yes, its true, as a human-centered designer, after some ridiculous 15+ years of trying a million different ways of approaching a design challenge { if its even truly a design challenge at all after our initial investigations into the problemSpace / challenge context / all that }, i can say with full confidence that i always, always, always encourage and want to show off my ability to think big — in fact, to think bigger — when it comes to the way i research, actively design, think through, refine and execute my processes as a Design professional — if i don’t push for the biggest and the best right up front, the projects fucked

its that simple

its my job, as the Designer, to put the big vision { so i guess visionary could take the place of innovative, hmmmm } out there on the table { BAM! } and then to listen to like a dozen people typically sitting in 3 different office geolocations ask me big, doubtful questions — the sort of getting to NO approach of breaking the vision of what i’ve done to help funnel down the scope, the timeline and keep everything super slick and reasonable from a develper’s perspective — and THEN its my job, if i’m asked ‘Why?’ or ‘How?’ to ask, ‘Why not? Why can’t we just develop what I designed?’

ridiculous — yes, that’s what i said, ridiculous — i embrace it, all the way — i’m a goofy bastid and wherever i can fit in a laugh along the way, some subtle, twisted humor to cut through the heavy fog in the room at some of the dull ass conversations we all get to deal with in an office environment, i think ridiculousness { not the show, just the activity, the verb ridiculize, if that can even happen } is a tool i use, like laughter as an action in itself { even without the permission system of humor, joke or play to precede the guffaw, titter or ha ha } to break the monotony and move forward in a hopefully refreshed and lighter manner

along with that one, i guess, words like humorous, satiric, farcical — any word that’s associated with literally ‘making fun’ out of a situation, not to literally ‘make fun’ of it in a mean-spirited way, but merely to help us all survive and play together nicer — to ‘make it into fun’ i suppose — is a phraseology that i foster, support and want to be affiliated with — so, back to that top word, again, i guess, right?

hands-on and tactical but also high-level

well, let’s not get fucking crazy now, right? that’s starting to sound like typical corporate bullshitnot part of my personal storyFirst vocabulary list for this week at all

piece

on Tracking Happiness

womanhappiness

‘… people have been debating the causes of happiness’ — an interesting quote from this TEDxCambridge Talk from Matt Killingsworth — examine the phrase ’causes of happiness’ — it almost implies happiness, like fear, diabetes or paper cuts, is somewhat like an epidemic, a disease or a physical injury

i would like to suggest that the mystery of happiness is that its a quality that is not remotely scientifically measurable or investigable in the least — its more spiritual than that — it might be epidemic or habitual at some levels — i think its definitely a choice, a lifestyle, something we can decide to be — happiness is a state of being, which means its more of a philosophy, an existential philosophy, or a state of mind

he also asks at one point, ‘How do you feel?’ and then gives the person a scale of 1 to 10, as if feeling or happiness are in any fucking way mathematically measurable qualities of our human existence

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why do we force so much of this stuff into the closed-box thinking of Scientific Inquiry? maybe there’s no measurement to any of this, right? some of this stuff is actually offensive or dangerous to quantitatively examine — suffering, for instance, should never be poured into graduated cylinders to help us compare my suffering to your suffering to the suffering of one people or another — i’m sure the degree of suffering varies significantly depending upon factors that are well beyond any sense of what we can humanly control — but we all suffer, that’s a fact, and it doesn’t need to be measured in any way whatsoever — even those that seem to live their lives without any sense of suffering may be suffering from a lack of suffering, they might not understand the world and the dynamics of life in the same deep and rich way their brothers and sisters understand due to circumstances of their pre-destiny surrounding: the geographic worldly region of your birth; the amount of fingers, toes and limbs you were lucky enough to be born with or without; the time and place in which you live and breathe in

Track Your Happiness sounds clever as a prototypic data-collection tool — but is this really Science? Is Matt Killingsworth really a Scientist? He says at one point, ‘… as a Scientist …’ but he never gives us a definition of how he is defining the concept of Happiness. How do we define Happiness? How do we really measure true Happiness? In what context did Killingsworth track his version of Happiness? How objective are these tests he’s conducting? If someone is really focused in the moment, focused on their Happiness in the moment, how do they have time to be truly happy and simultaneously track their happiness? Its an obvious diversion from enjoying the moment, using this Track Your Happiness app, right?

I'M Happy

I mean, I get what he’s trying to do … what he’s trying to get at. Fantastic stuff, right? Happiness and data, skipping gleefully down the tree-lined avenue, hand-in-hand, tracking little moments of happiness in daily life as we all experience them, in the moment.

I think that the moment to moment approach Kiilingsworth is taking with these studies makes a HUGE assumption. He’s assuming that all moments have something in common. That moments are neutral before we experience them. And then he’s assuming that the way happiness works is a totally separate and divorced mechanism from the moment to moment experience of our lives.

But, any asshole walking down the street knows — even unScientific people { those poor, poor souls } — that not all moments are equal. Moments are NOT neutral — and, in fact, moments might contain some qualities of Happiness or unHappiness all unto themselves. Moments themselves effect the emotional state of people. Qualities of the moment effect our emotional state, too. I think I might be happier to be distracted a bit from painful moments, right? If my mind wanders a bit while I’m visiting a dying relative in the hospital — if my mind actually travels back to a happy memory, the memory of a happier moment coming back to me from the past that reminds me of a happy experience I had together with this suffering relative now struggling to live through a few more weeks in dignity at the end of life’s journey — is there even anything wrong with that happy distraction? And am I NOT happy in that distracted moment, that moment of wandering? I’m definitely not going to pull out a fucking app to track that shit in the moment, though, that’s one thing we’re sure of in THIS moment.

I’m not digging this guy’s illogical rants. They’re not Scientific to me at all. And they’re not thoughtful or significant or helpful. I hope he decides to deepen his thinking in this area. My hope is that over time Killingsworth rethinks his ‘Scientific Approach’ and thinking about Happiness to go beyond the mere ’causes of happiness,’ beyond the concept of faux-metric tracking of supposed happiness in the moment, to reach beyond the mere knowledge of numbers, scales and surveys he’s using as a shallow toolbox to perhaps strive for a less Scientific examination of life’s mysterious forces such as Happiness to hopefully start living an emotionally richer, healthier and happier, more valuable life with less data. Thank you.

happiness-wide

introducing Random Acts of Laughter

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OMFGawd! — today ranked in as one of the funniest, funnest April Fool’s Days EVER!

My very good friends and colleagues out at MobiquityRachael Stedman and Skylar Roebuck, the mad fucking geniuses that they are — took my rather broken dregs of an initial attempt to prototype a ‘Laugh Hotline’ concept I tried to throw together at Tufts Hackathon 2013 and really made it into something functional, fun and quite hilarious — i mean, this shit is FUNNY!

check out Random Acts of Laughter

Just enter your name and the target — er, ehm — recipient phone number you’d like to send a random laugh to and through the magic code expertise of Idea Squad Brain Trust { aka, Rachael Stedman, Skylar Roebuck and I … and any other Mobstrz that join our all powerful forces of hackage } the RAoL back-end servers randomly selects one of our hand-crafted audio laugh pre-recordings { generaously supplied by Laugh Institute } and sends it over with some light salutations to help brighten somebody’s life for a few ephemeral mobile moments

After just one day of our 2013 April Fool’s Day Beta Launch we’ve already received a barrage of random accolades and praise — just take a gander at what people are saying about Random Acts of Laughter:

One receiver of a random laugh immediately replied, ‘Oooh my goodness! I just sent this to myself and almost lost it — fun for the whole family!’

Another unsuspecting participant in our surprise mobile laugh intervention chimed in by saying, ‘Just had some moron/creep call my cell phone and leave a voice mail message. It was a Quincy number so I didn’t answer it. The message was just maniacal laughter. Creepy—like a deranged clown. Probably some idiot calling random numbers on his day off from Walmart.’

And finally, yet another delighted and mirthy victim of Random Acts of Laughter says, ‘Lolz!  So funny!’

Looking forward to more incredible evidence of the success, joy and positive energy we’re all feeling out here at the Idea Squad Brain Trust, the Laugh Institute and Mobiquity

Random Acts of LaughterMake ’em laugh

why i pretty much HATE email

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so, email seems to be the glue that holds it all together in the officeplace, ya know? companies that are especially dispersed across multiple geolocations — or teams that are collaborating across corporate cultures and all that — rely on quick, asynchronous messaging — little threads of messages that progress over microbits of time, really — to help get the job done, whatever that job may be

woman typing on computerbut email falls short on the promise almost every step of the way

and it seems to happen almost every time, too, these little missed opportunities to effectively communicate in an efficient and real way

a lot of the time we’re trying to ask very timely questions of other teammates, with the expectation that an email response will help guide the next decision in a process that needs some human form of input — the message goes out when the email is sent, and like some sort of nearly-primitive technohumanic echolocation system of perverted expectations, that message goes out and the actual physics of the system are totally inexistent in the natural world

whether we want to admit it or not, too, my friends, we, as human beings, are simply animals that still exist in a natural, analog world — and no matter what the original impetus of the outgoing signal might have been, to solve matters of virtual or physical logistics, the actuality of the decision that needs human input is almost always critical in the context of a moment

sending-emaila lot of times, too, email is used as the mechanism to pass the buck, if you know what i mean — someone asked me to do something in good faith, and now i, as some aspiring corporate assistant manager looking to get ahead and climb the corporate ladder through perceived internal office delegation to coworkers, i forward the request { or sometimes even start up a new thread to build the illustion that this request originates directly from me } as an attempt to get someone else to do the work i was originally asked to do

this shit drives me crazy

and i pick up on it right away

almost every time

what’s cool, though — and i hate to admit this — what’s really cool about email, though, is that built into the asynchonicity of the system is the extremely amazing capability to leverage passive-aggressive methodologies in a nearly invisible manner

if some total lugnut with these lofty aspirations of garnering promotional titleshifts attempts to pass their work off onto you with an email forward or some request that is obviously not written in their own virtual-vocal cadence — my first recommendation to you, as one office survivalist to the other, is to simply fail to respond

don’t bother

ignore the signal

oops — a digital coral reef blocked the message from one dolphin to the other and ultimately you just need to pretend you never received the communication

its actually pretty simple to feign this missed blip on the radar, simply because there is such an overproliferation of email communication in just about every office workplace out there

its epidemic, really

its disgusting

email is overused and misused

people do not understand how to effectively use email as a tool for good

its a rare individual that can write and send a clear, concise email message and actually move a process forward to the next step with real, human input involved as the response

there is almost always a delay, an awkward stutter in the flow of email communications

People_Computeranother thing to remember, when communicating via email, is that email is almost always written in consensus with others on the other side of a relationship — sometimes we even ask for advice regarding the nature of the request and wording of that communication involved in the crafting of an email before it is sent over the fence

in other words, there is an art to email and there is a lot of team editing involved in the nuance of these messages

another reason to let an email sit for a while as you digest the potential twists and turns involved in the myriad potential interpretations of the language implemented in our email communications

email is almost never an overtly direct form of communication

its not explicit

unless, of course, its spam we’re talking about

but office email leaves a LOT of room for interpretation, translation and creative thought

to be continued …

transducer :: like, my favourite new word ::..

aight … in my Sound for Dynamic Media class last nite, i think i decided my new favourite word of the day ( at least for this week ) is transducer … here’s the MW definition for you to get better acquainted ;]

transducer – Definition from the Merriam-Webster Online Dictionary

Main Entry: trans·duc·er
Pronunciation: \-ˈdü-sər, –ˈdyü-\
Function: noun
Date: 1924

 

: a device that is actuated by power from one system and supplies power usually in another form to a second system <a loudspeaker is a transducer that transforms electrical signals into sound energy>

how ’bout them apples, eh? ;]

..:: What is DESIGN? ::.. ..:: Designers’ Talk Discussions on LinkedIn ::..

10:14 pm – ..:: WHAT is DESIGN? ::.. ..:: Designers’ Talk Discussions on LinkedIn ::..

Fred Showker, Editor and Publisher of DTG, recently posted the following question in the Designers’ Talk Discussions section of LinkedIn:

My question: WHAT is DESIGN?

So many readers often write to ask about becoming a design professional. Many ask “What is Design” or “What is Graphic Design?”

Among the established definitions you’ll find that just about anyone you ask — you’ll get a different answer. So, in the May issue of DTG we’ll be asking …

WHAT IS DESIGN?

My studies at The Dynamic Media Institute at MassArt bring up many questions about design, media, communication and creativity. The question What is design? seemed to perfectly resonate with recent thoughts and discourse with the fantastic community engaged in these discussions at DMI.

Here is my response:

WHAT is DESIGN? What an excellent question. And what an important question to ask ourselves on a daily basis.

Here is my quick interpretation of design …

First of all, I think of the word design as more of a verb than a noun. An active process. A process that can contain elements of expression, research, planning, thinking, doing, conversing … but design is best when there is a lot of active exploration, research and process behind the end result.

As a second notion to consider … here is a layman’s linguistic deconstruction of the word as interpreted by someone personally and professionally involved with design for a decade or more. So here is my breakdown by syllable …

The ‘de’ part of DESIGN … ‘de’ reminds me of the word ‘di’ in Italian, both in phonetic | aural similarity and in direct translation of meaning … ‘de’ = ‘of’ in English.

The ‘sign’ part of DESIGN … ‘sign’ is the root of the word ‘significance’.

Literally translated DESIGN means ‘of significance’. More importantly, the interpretation I come away with is something more like the infinitive ‘to bring significance’. I think of it as a process where the designer brings meaning … actually brings something significant to the world. Or at the very least to a certain targeted audience.

So … in the end, we not only need to ask from day to day the all-important question ‘WHAT is DESIGN?’, but we also need to continually update and define ‘WHAT is the role of a DESIGNER?’ … the answers to both of these questions are shifting and changing more and more often in these times, due in part to the speedy development of new technologies and also immensely influenced by a confluence of so many eclectic fields coming together to define and design new significance, new meaning, new thought, and new methods of communication.

View the original LinkedIn Answers question and responses here: http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=92232&discussionID=2742196&commentID=3023128&goback=.hom.anh_92232#commentID_3023128

Current Location: home
Current Mood: [mood icon] accomplished
Current Music: crimeshow television audio backdrop

recent post on LinkedIn … check it out!

B.F. Skinner quote | thought + modernday ‘new media’ ::..

“The real problem is not whether machines think
but whether men do.”
B.F. Skinner

i found this quote above to be of extreme interest due to some of the DMI readings and the topics from last night’s conversation … Design Seminar 1 readings for this week brought us to the Turing Test ::..

Turing asks us: Can we create a machine with interaction capabilities that would trick us into thinking it is, in fact, human? ::..

yesterday, in class, we discussed new media, technology, social networks, collapse of the Western financial world, lots of good stuff … but in the end we began to identify what exactly we are rewarded for in modern societymachines, computers specifically, allow us to interact without any sense of time or place … we can contribute with immediate expression … anything that comes to mind … little if no filtering involved … no editors { sometimes a moderator }, little-to-no financial deterrents … unmediated thought assault ::..

quality of thought seems to depend upon the actual community or website involved … the plus and minus of free speech … feel the sting … it keeps coming + coming + coming … so many people contributing to the noise or music of this modernday symphony of information ::..

Laura pointed out that its a bit overwhelming … all the people … friends on Facebook, how can you have 200+ ‘friends’? or does it mean something else entirely to be a ‘friend’ in the social media sphere? ::..

so, with computers, in this machine age, we are given speed, ease-of-use, access to more information than ever before … we have the means to communicate at such a rapid pace that the quantity outweighs the quality ::..

the point that i am trying to return to here … one that we settled on in class … is that with this quickened pace + access, the ease with which we can click, contribute, purchase, communicate … with all of our progress … we are encouraged to skip thought, to skip thinking? when asked the question, you cannot blink, just say ‘yes’ … make that decision { click } … buy that product { click } … add your opinion { click } … divert your attention { click } from what might just be something huge + scary + vitally important ::..

click here to think