Tag Archives: nook

this is not a book

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just a simple thought to share — does the name of Barnes and Nobles’ newish reading device ‘the nook’ in a near-literal sense imply the phrase ‘not a book’

 

i know, i know … its probably more of a metaphor for a little reading nook, right? something you might set up for a kid at home, a little shelf for her / his books and a cozy Spongebob chair or something … i get it, but when i think of the physical space of a Barnes and Noble Bookstore i guess i don’t think of anything all that inviting and small … the very brand they’ve established over the last 10 years while destroying the bookselling industry vertical feels a little more along the lines of a slightly more intimate version of Costco, its more of a warehouse of books, and mostly the bestsellers at that

and now we have this ‘nook’ — this mini-digital anti-book of sorts, or maybe better yet, this little anti-Barnes and Noble device living and breathing in the very heart of more and more of these warehouse cemeteries for what the book used to be

you can still come in and get your Grisham, your Oprah’s Cookbook, your Chelsea Lately product or the Shades of Grey book, the Hunger Games … go ahead, go get ’em

but you’ll get a better deal if you buy ’em online — i don’t quite understand what that is, but i even recently decided to buy ‘Claes Oldenburg: The Sixties’ from bn.com because it was more than $20 cheaper than what i found on the shelves of an independent bookstore in the physical world — i don’t know how or why they do that, this offering up of the goods at almost a third off when shopping online

is it re-training incentive? maybe Barnes and Nobles wants me to buy more and more of my readerly consumptables via online distribution and delivery mechanisms? is it cheaper, really cheaper, for them to sell us thy daily goods online? i’m just wondering outloud here … hmmmmm

i should really try out ‘the nook experience’ — as an experience designer i should really enter that vast new central ‘Apple Store inside a store’ thing they’ve got goin’ on and really give Barnes and Nobles little nooks a whirl, right? see what its like to read a book on a tablet device that’s specifically made for readers — i’m sure i will someday, someday soon perhaps — i’m sure i’ll bring my Fuji point and shoot and document the entire experience, including any human to human interactions that ensue whenever a camera gets involved — but for now, i’m still wrestling with this incredible strange nook invasion — i mean, its right there in the middle of the store! — and to top it all off, the room our little nook nooks seem to take up in most Barnes and Nobles replaced actual bookish inventory and more often than not any music section { i guess this would more likely be called the CD and DVD department? } — so now, with Borders Bookstores gone, the big, monster bookstore that took the world by storm over the last decade or 2, totally crushing independent bookstores and subsuming what were once more independently-run university and college bookstores, now the megastore of books and all things intellectual { ha ha } gives us these toys, these digital relaxation toys for adults, well, mostly for teens and young twentysomethings — and they expand their toy department to at least twice the previous size, er, ehm, i mean, i guess i should say their chiildren’s section — the paradigm is basically flipped now, what we have is a gift shop with some books in the periphery, oh, and a coffeeshop with no plugs to potentially keep your nooks nicely charged while you order from the nookstore in the clouds