Tag Archives: myOwnMind

on Purpose

defining-the-teams-purpose

we all live relatively short lives

with that in mind — there is not all that much time to really make a difference in peoples’ lives over the course of one life

i am a designer

i am actually both an artist and a designer

its taken me 45 years or so to re-find and refine my personal purpose in life

i am an extremely late bloomer, i guess { as if you couldn’t tell }

but that 45 is just on the art side of who i am as a person — and although i tend to purposely blur the lines between Art and Design, after about 20 years of practicing experience design and related areas within the industry i think i’ve also begun to re-find and refine my personal and professional purpose in life as a designer

i believe its vitally important, too, for designers to find a higher purpose for themselves

it took me a while to actually give myself permission to take this more personal, purpose-driven approach to the work i do, but let me tellya, it makes a world of difference when you look at your life and what you do on a daily basis with the right pair of glasses on — know what i’m sayin’?

the goals you set for yourself while under the influence of your higher design purpose can help put your entire career and your entire life in much better perspective

you start to understand not just what you should do and which fights to fight, but you also start to build a far better understanding behind why we design — there’s a far better precedent put to the work and you can just really sell that shit with a brighter, more meaningful confidence in your heart and in your soul

this purpose that i blog about here, for it to truly help you out { and to truly help out the organizations you work for } — your purpose needs to be bigger than any company, perhaps even bigger than the industry you are designing for

most of the time the truly innovative, speculative design ideas you come up with will be ignored, overlooked, undervalued and perhaps even ridiculed or dismissed — and this is okay, its actually what’s to be expected, as unfortunate as that may sound

your purpose goes with you, though, from place to place to place — and the ideas and the experiences you collect as an employee, which is another way of saying an inside primary user of the company brand experience, gives us all new business dynamics to learn from and to ultimately grow as a business person { and as a designer }

my own personal { and professional } experience design practice advocates for a human feel — the technology needs to serve the people that use it as best as humanly possible, otherwise i feel that we’ve missed the mark as a design and development team, and ultimately { at the overarching level } as a company

stories — real, human-told stories — give us all some guidance for the human-centered design process and help us as designers and developers understand what human considerations need to be made for the systems, interactions and flows we build together

because ultimately — at the end of the day — as interaction and experience design professionals we’re pretty much designing this wonderfully strange, dynamic madlib story for people that need to use our software and we’re asking them to be our characters — we give them props, tasks and ways to accomplish what they might need to get done from using our online { or off } experience, we put them up on the stage, write them into the page, and then they step in and live out the stories that hopefully meet and exceed all of their needs and expectations

we then need to re-read the story and devotedly follow the characters to observe where the story feels broken or less than human enough for the world — observe, analyze, refine, repeat

little by little the hope to improve our human experience in life glows

we bring some light

that lightness then hopefully maps back up to our personal higher design purpose

flat,550x550,075,f

myOwnMind, LLC and a little storyFirst out @ the UX Boston Conference #1

logo_myOwnMind

i recently established a new concept based on a slew of back-logged experience design ideas i’ve decided to revisiting again and really start actively digging into — i’m calling this latest self re-invention design exercise myOwnMind, LLC, and the original idea came out of my own improvisational humor in a passing conversation with friends

in a fun back-and-forth exchange of energetic and fun discussion, i told my friends,

‘yeah, i actually used myOwnMind { to do that } — its, like, the original app’

as if my brain were some mysterious technology that i somehow ‘tapped’ into in the process of getting some design work done for a client

 

i’ve actually evolved the idea in a very wonderful sort of way into an actual, semi-realistic business concept by putting some company information up on LinkedIn … and i seem to keep getting a lot of amazing positive response from the brand and the concept — here’s the basic gist behind myOwnMind as copy-pasted directly from my LinkedIn Company Page Description:

By leveraging a variety of somewhat nebulous experimental cyberSurreal techniques — the interdisciplinary consulting team at myOwnMind deeply focuses on both client- and self-initiated project-based work to create change for good. 

Don’t just think about it — and definitely don’t merely complain about the frustrating state of the world as we’re experiencing it today — work with us to actively engage in collaborative efforts to change the world.

in just the last 2 to 3 days since posting the newly-designed logo, wordmark and tagline to LinkedIn and to the myOwnMind website, i’ve received more than a dozen congratulatory messages for people in my network as well as other messages from several companies and individuals reaching out and expressing interest in finding out more about myOwnMind — which is truly cool news by me, right?

 

one last tidbit i need to mention before folding up this little twisty origami blogPost is how happy i am and how lucky i feel to get the opportunity to present my storyFirst talk out at the very first UX Boston Conference at the Microsoft NERD Center on Saturday, July 19th

i first presented storyFirst out at MassArt as part of the Continuing Ed Lecture Series back in February of 2013 — and although i previous discussed ways to better leverage storytelling { and aspects of story via narrative and various narrative elements } in some casual settings, organizing my thoughts on the topic and presenting at MassArt gave me the tremendous opportunity to really hone in on how to initially articulate my ideas and discuss the benefits of putting story at the center of such an interdisciplinary and complex set of processes

now, thanks to this fantastic opportunity to revisit the talk via this public speaking engagement out at the UX Boston Conference, i’ve taken a few steps back and thought through the core message in a far deeper, richer way — i truly feel that this second installation of ‘A storyFirst Approach to Human-Centered Design‘ will more succinctly and more powerfully reveal the core message of the talk while also elaborating on the significance and value of putting story smack dab in the middle of the process

i’m really looking forward to giving the talk at the UX Boston Conference and i hope to see you there!

logo_storyfirst