Category Archives: storytelling

a little discussion about Behavior Modes

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Photo provided courtesy of C. Nancy Niu

Once again — I’m fortunate enough to in life to engage with The Boston Area UX, Design and Tech Community by giving talks on topics I am deeply passionate about within the realms of creativity, collaboration, experience and story.

Akshat Pradhan invited me out to UX Boston last week to present Behavior Modes for UX, an important sub-topic to my larger concept of designing with a storyFirst human-centered design approach. And I got to give the presentation as part of an evening of talks called Ideating Mobile, Prototyping w/ Sketch, and Behavior Modes! that included a talk on The Mobile Ecosystem Matrix from The Meme Design’s Carlos Cardenas and a super helpful prototyping walk-through by Aquent Gymnasium’s Jeremy Osborn.

So, here’s a quick, high-level fly by
on what I’m calling Behavior Modes:

 

Behavior Modes for UX

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In a nutshell — as a now near-20-year-spanning, lifelong experience designer in New England, I feel that UX teams embedded in various firms in the area nicely use all the amazing industry-standard tools and tricks, but we sometimes seem to just go through the motions of assembling the toolkit while missing the core point and actual tactical unique benefits of why we’re using some of these tools to begin with, ya know?

My case in point for this particular talk — personas

Companies develop personas. Sometimes they outsource persona development and invest a lot of big money to conduct painstaking research to craft a fantastic batch of 10 or so personas per user type within a company’s anticipated target audience. And this is all wonderful. It shows that firms are really starting to step up and take research and user-centered methodologies seriously because hopefully they understand that serving people is what we need to be all about.

But …

In 2015 most teams seem to almost treat personas as some sort of Fine Art object we put on the wall. We see faces and little blocks of stats and commentary pinned to the wall like strange dossier-like posters to remind us that there’re people on the other side. Its a bit reminiscent of the hunter’s lodge tucked so politely away in a wooded Vermont hillside cabin, nicely decorated with the dead, static remains from that huge invoice —from all that research — like a pristine, captured set of kills strangely stuffed and mounted to the wall like a museum-like reminder of the people that we once knew and talked to and taxidermically preserved. We got ’em. Check! Task done!

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But I’m not sure that this is how Alan Cooper intended teams to leverage personas in our daily work. And I’m certain they’re not supposed to simply be flowers on the wall. We’re, at the very least, always supposed to keep the faces, names and motivations of our personas in mind as we design — and I’ve noticed at least a dozen occasions over the last 17 or so years where someone does the whole ‘Do you really think that’s the way TechSavvy Simone would want to create a new user profile on ProductX?

That’s not enough though, right? Just a dozen times in nearly 20 years? C’mon!

I mean, besides UX professionals digging into putting together a list of potential user types and maybe referencing one of the personas as a way to advocate for a semi-fictional real person in a design review meeting, not once have I seen anyone fully embrace the entire potential and value of tuning into your personas.

This is why I am talking about putting our personas into a situational context to bring them to life.

As creatives, I feel that its quite sad how flat and dead our design processes can feel. It seems that you get the gig, set up at a desk, start attending the meetings and doing the work ‘n all — but we all tend to hang up the power of our imagination somewhere else entirely. And this is a shame. After all, these powers and skills are forces we were actually hired by a company to use in our daily design work. But somewhere along the line we all tune out of The Imagination Channel and tune into whatever readymade, prescribed policies and processes make the most sense to use at work because we’re used to them.

I want us to tune back into The Imagination Channel.

Personas are the best way for us as designers to get out of our own heads and into the minds, hearts and emotions of our human users. Its literally a way for us to channel the users in that fuzzy kind of New Age way and wonder from somebody else’s perspective. But I think there’s a reason why our personas remain on the wall in their frozen taxidermied state as these cutely named posters on the wall. Personas need context to come back to life. We need to not only understand the statistics we’ve researched around real people that use our products, but in order to best design for real people we also need to understand:

  • when they’re using the experience(s) we’re designing;
  • how often they use it;
  • why they’re using it in a certain temporal context;
  • how often they might get interrupted mid-task;
  • when and how they might re-engage and continue an interrupted experience with your product or service;
  • where they’re using it;
  • what version of a holistic experience design our users are engaging with ( mobile, desktop, tablet, wearable, kiosk );
  • who else is around when they’re using it;
  • how people use it within different levels of criticality ( if that even pertains to the experience );
  • etcetera, so on and so forth

This is what Behavior Modes are all about.

Behavior Modes are bits and pieces of modular context to map to your personas to better dream up and understand an actual person’s story within a temporal situation as they might experience what you’ve design for them.

I think of Behavior Modes as different than a formal use case scenario, although I imagine you could leverage the contextual factors that come together to make up your behavior modes to develop interesting, near-real-life use cases to consider for your design processes and reviews.

I’m working on formalizing my thoughts around Behavior Modes and my storyFirst Approach to Human-Centered Design and will post more to my blog here as my concepts come together.

Stay tuned!

on the next …

lou suSi, stand-up comedian and comedic performer

so, here i am

much of my life remains the same in so many ways — and yet recently i feel like i’ve made fantastic strides in life that open up new areas for discovery, new opportunities to grow and contribute in an entirely refreshing way

i’m starting up a new chapter in life

this is a chapter that i’ve actually been working on for most of my life

i’m such a fucking late bloomer, though

a complete clod

always fumbling for the pull chain to click-click the closet light on and finally shed some light into the darkened room

i say this not to beat myself up here on my very own blog or anything, but i guess in retrospect its all so refreshing obvious to me now

my new direction feels so incredible simple, too — almost too entirely natural for me to feel like i just suddenly discovered it over the course of the last few months

i’ve finally decided to start taking humor and comedy seriously

it sounds so hilariously strange to me when i write it out like that, too, but its one of the few times in my lifetime that just make sense and feel right { other similar times from my life include: coming back into Art and Creativity as my core career focus; falling in love and marrying the woman of my dreams and making a family and life together; digging deeper into my creative energies and talents to focus on experience design and research-driven, user-centered processes as my lifelong avocation }

i’ve done a lot of self-reflecting,
soul searching and analysis
these last few years

and its been wonderful looking back at my life to see the long list of crazy, humor-based projects, performances and installations i’ve either curated or directly created — running through my CV, i get this sense now that i’ve been tap-dancing like a madman in a field of pollock paint splotches, perhaps so busy making — happily making — to even see from a higher perspective if there might be any patterns lurking in the mix

part of me doesn’t want any of it to make sense at all

as an artist, that’s not my job at the end of the day anyways, right?

but another part of me knows that you can create from a far stronger place with a deeper sense of self-awareness around what you do { or even around what you did } and i think that’s what i’ve been finally looking into as a way to build a new place from which to make my work

you would think that all of this self-reflection, too, would lead me to a far mature foundation from which to make and curate and perform

but it looks like i still needs to be silly

perhaps even sillier than i’ve ever been before,
at least within the context of my past work

i recently took on the amazing role of the official Comedy Catalyst for this year’s TEDxBeaconStreet in the Fall and i am committed to making the comic relief i bring to the weekend and all of its surrounding events so completely knee-slapping nuttyFun hilarious that i’m almost skipping rope with glee like a naughty child from right my office desk at the moment

i am committed to bringin’ the funny in such a big, big way

just remember — i couldn’t possibly make fun of TEDxBeaconStreet by my lonesome — its only via my carefully hand-selected Comedy Catalyst Team that the right kind of laughter can flow between the cracks of over-glorified bleeding-edge ideas from the most upper ups of our oh so humble Boston-Area intelligensia

let me know if you’re interested in joining our wisecrack ninja team of humorists, stand-ups and other olympic comedic adventurers out at TEDxBeaconStreet — ‘sGonna be too much fun { TMF that is }

 

 

an ant in the office

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i get a special happy tinge of joy whenever i bump across an insect in the office

we’re such a sophisticated and culturally-advanced species

we’ve designed and developed vast systems of buildings and cities and architectural accommodations for shelter and meeting purposes that keep us safe and antiseptically removed from the potentially harmful elements of the natural world

and yet —despite all of our supposedly superior intellect and our advanced, clever separation from nature — these little pesky living reminders somehow find their way back in and our exclusivity suddenly enjoys unwelcome visitors

a spider in the bedroom at night

a sugar ant in the elevator at work

itty bitty fruit flies in the break room — biting gnats around the office plants

these little intruders bring a smile

i’m momentarily reminded of our rather precarious situation within the fuller world context — our little bubble of humanity resides within the greater realm of nature { of the natural world and universe }

some might decide to step on the ant, to remove this harmless pest from our civilized microcosmic self-designed humanSpace

but i secretly celebrate

i quietly feel like i belong — i am still part of the natural world — i am like the ant, too — i subscribe to the cause, to this hidden reality that really contains us all whether we care to admit it or not

i celebrate with a smile and breathe a little easier for the rest of the afternoon

some definitions to consider

ocean

i look back lately — at my previous research and active design work at Dynamic Media Institute

i am re-opening my book — my design thesis book, that is — to once again take a look inside my veryOwn openContainer, and my intention to continue my investigative research into laughter, cyberSurrealism and the human experience swells and motivates me with a newfound retrospective clarity that i just frankly wasn’t ready to tackle back then

as i delve deeper into the investigation — an investigation that brings me to new areas of dangerous confrontation and heightened, intense self-awareness — i ready myself and my future audience of readers and participants with these 3 crucial definitions stolen from — or, uhm — cited from the Wikipdedia as core concepts for your consideration — important terms of reference regarding the underlying purpose and nature of my work

 

awareness
Awareness is the state or ability to perceive, to feel, or to be conscious of events, objects, or sensory patterns. In this level of consciousness, sense data can be confirmed by an observer without necessarily implying understanding. More broadly, it is the state or quality of being aware of something. In biological psychology, awareness is defined as a human’s or an animal’s perception andcognitive reaction to a condition or event.
Read more about Awareness on the Wikipedia

consciousness
Consciousness is the quality or state of awareness, or, of being aware of an external object or something within oneself.[1][2] It has been defined as: sentience,awarenesssubjectivity, the ability to experience or to feelwakefulness, having a sense of selfhood, and the executive control system of the mind.[3] Despite the difficulty in definition, many philosophers believe that there is a broadly shared underlying intuition about what consciousness is.[4] As Max Velmans and Susan Schneider wrote in The Blackwell Companion to Consciousness: “Anything that we are aware of at a given moment forms part of our consciousness, making conscious experience at once the most familiar and most mysterious aspect of our lives.”[5]
Read more about Consciousness on the Wikipedia

mindfulness
Mindfulness is “the intentional, accepting and non-judgmental focus of one’s attention on the emotions, thoughts and sensations occurring in the present moment”,[1]which can be trained by meditational practices[1] derived from Buddhist anapanasati.[2]

The term “mindfulness” is derived from the Pali-term sati,[3] “mindfulness”, which is an essential element of Buddhist practice, including vipassanasatipaṭṭhāna and anapanasati.

Mindfulness practice is being employed in psychology to alleviate a variety of mental and physical conditions, including obsessive-compulsive disorderanxiety, and in the prevention of relapse in depression and drug addiction.[4] It has gained worldwide popularity as a distinctive method to handle emotions.
Read more about Mindfulness on the Wikipedia

 

All preceding definitions from this blogPost came from the infamous Wikipedia out there on the webz. Go check it out { as if you’ve never heard of it, right? } and don’t forget to occasionally donate a bit to keep the project funded and smoothly movin’ along — we all learn soOOoOoo much from our little Wikipedia that could now, don’t we?

 

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shazbot

robinWilliams

now you are free, my friend, finally free — and you are with all of us, in all of our hearts and thoughts and in the energy that feels good and alive and light and happy

thank you

you gave us so much

myOwnMind, LLC and a little storyFirst out @ the UX Boston Conference #1

logo_myOwnMind

i recently established a new concept based on a slew of back-logged experience design ideas i’ve decided to revisiting again and really start actively digging into — i’m calling this latest self re-invention design exercise myOwnMind, LLC, and the original idea came out of my own improvisational humor in a passing conversation with friends

in a fun back-and-forth exchange of energetic and fun discussion, i told my friends,

‘yeah, i actually used myOwnMind { to do that } — its, like, the original app’

as if my brain were some mysterious technology that i somehow ‘tapped’ into in the process of getting some design work done for a client

 

i’ve actually evolved the idea in a very wonderful sort of way into an actual, semi-realistic business concept by putting some company information up on LinkedIn … and i seem to keep getting a lot of amazing positive response from the brand and the concept — here’s the basic gist behind myOwnMind as copy-pasted directly from my LinkedIn Company Page Description:

By leveraging a variety of somewhat nebulous experimental cyberSurreal techniques — the interdisciplinary consulting team at myOwnMind deeply focuses on both client- and self-initiated project-based work to create change for good. 

Don’t just think about it — and definitely don’t merely complain about the frustrating state of the world as we’re experiencing it today — work with us to actively engage in collaborative efforts to change the world.

in just the last 2 to 3 days since posting the newly-designed logo, wordmark and tagline to LinkedIn and to the myOwnMind website, i’ve received more than a dozen congratulatory messages for people in my network as well as other messages from several companies and individuals reaching out and expressing interest in finding out more about myOwnMind — which is truly cool news by me, right?

 

one last tidbit i need to mention before folding up this little twisty origami blogPost is how happy i am and how lucky i feel to get the opportunity to present my storyFirst talk out at the very first UX Boston Conference at the Microsoft NERD Center on Saturday, July 19th

i first presented storyFirst out at MassArt as part of the Continuing Ed Lecture Series back in February of 2013 — and although i previous discussed ways to better leverage storytelling { and aspects of story via narrative and various narrative elements } in some casual settings, organizing my thoughts on the topic and presenting at MassArt gave me the tremendous opportunity to really hone in on how to initially articulate my ideas and discuss the benefits of putting story at the center of such an interdisciplinary and complex set of processes

now, thanks to this fantastic opportunity to revisit the talk via this public speaking engagement out at the UX Boston Conference, i’ve taken a few steps back and thought through the core message in a far deeper, richer way — i truly feel that this second installation of ‘A storyFirst Approach to Human-Centered Design‘ will more succinctly and more powerfully reveal the core message of the talk while also elaborating on the significance and value of putting story smack dab in the middle of the process

i’m really looking forward to giving the talk at the UX Boston Conference and i hope to see you there!

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coming to theatre near you — The Nigerian Frequency

‘in a world where people and machines live in perfect harmony side by side, and where virtual ‘friendles’ help guide us through our experiences in the world to help optimize the quality of our human life … one man faces an extraordinary challenge … ‘

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but seriously folks — just dropping you this friendly blogPost about a movie made by some dear friends of mine out in the remote nether regions of Chelmsford, Massachusetts

over the last year Matt and Zachary Scott, Pat Snow, and Christopher Borden diligently squeezed in bursts of productive writing and fieldwork filming with an extensive and complicated cast of virtual and real actors to bring you a tale filled with dark humor commentary about our dystopian near-future humanity as effected by cryptically-dysfunctional and subversive social media technologies 

written and directed by Matt ScottThe Nigerian Frequency explores the psychoSocial tension that could actually foretell the unfortunate post-humanic fate for our future-state humanity

read this official press release to get the official low down on The Nigerian Frequency

see the official Nigerian Frequency film trailer up on Vimeo

The Nigerian Frequency will premier at 7pm out at The Somerville Theatre as the official kick-off feature-length film for The 39th Boston Sci-Fi Film Festivalgo to this Eventbrite link to get tickets to The Nigerian Frequency or head on over to this Eventbrite page to get more info and ticket packages for more lengthy fun at The Boston Sci-Fi Film Festival

after the premier of The Nigerian Frequency, the writer and director Matt Scott and a small, select portion of the production team and crew will linger for an official question and answer panel to reflect on the themes of the film and the processes of making The Nigerian Frequency, so please come on out and join in on the intellectually absurdist science fiction fun on February 7th

we hope to see you there

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the theatre of Work, ReVisited

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back in 2009 when i still conducted critical design research for Dynamic Media Institute in Boston i decided to start up a presentation series aimed specifically at helping my greener friends coming into the industry with some of the basic challenges they might encounter along the journey of their profesional lives

i’ve encountered more than my fair share of interesting twists and turns in my rather adventurous career as an accomplished experience design professional — and some of the joys and tribulations of navigating the glorious terrain can benefit by simply continuously building a better and better understanding and awareness of the environments in which we need to perform

in delving into the digital archives of my mind i recently rediscovered a few slides appropriately titled the theatre of Work — survival tips for newcomers to the workForce

the theatre of Work

the phrase by itself starts to imply some of my subconscious views and feelings regarding: the social dynamics; the essential personal behaviors we need to exude while performing; and general feel of the landscape set up by the workaday world as a means of reaching toward success for ourselves and for the companies we work for

i am an experience designer and a performance artist

i never studied the theatre, which is an important key differentiator i need to continually remind myself of along the way

its also vitally important to have an unrelenting sense of self-awareness and continuous introspective reflection for the kind of trek we’re all on within ANY industry

just this hybrid mash-up between designer and artist can have extremely important internally conflicting motivations embedded within the very nature of each role

but anyhow, i digress { i just heard someone on blogging across the way stand up and scream, ‘DigreSsioN!’ ala that famous set of passages from A Catcher in the Rye ;] }

after living a little longer and experiencing a few more years of this life of work we all live and breathe, i believe i have even deeper, more profound wisdom to share than i originally intended by designing up a few slides for a future-such talk to be about workerly advice

i am therefore re-opening this thread of thought — copy-pasting the open Keynote file and the PSD folder from my portable harddrive back onto my current active MacBook Pro device to really start digging into what new significance i can bring to the table to help people navigate the choppy waters and hopefully not make all of the same foolish mistakes i’ve made along the way

i know my triathlon could’ve gone a LOT smoother so far had i just had proper mentorship or perhaps better personal self-awareness and more thoughtful empathy to guide me

but i’m an impatient clown, for the most part

i always want the impossible and i design to reach for the bluest of the bluest skies

i would be more of a fool, however, if i continue to noodle and clown without ever learning and growing for the journeys i’ve made — and i feel that if i share some of my story in a thoughtful and meaningful way it might actually make up for my own silly idiocies and hopefully make for a better overall experience for colleagues, friends, acquaintances and frenemies that even care to listen at this point

i need to focus on my storyFirst presentation out at Massachusetts College of Art for the next few weeks, but i also hope to put some time into this theatre of Work concept, too, as it is near and dear to my heart — i want to help people and give them better perspective and hopefully facilitate better and better experiences in the world through my designwork and my design leadership

but, until then — shove off, bitchez! ;]

 

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looking into Che

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i don’t know that much about Ernesto “Che” Guevara — no more than you can read up on Wikipedia with just a quick Googling of the nickname Che that most people know him and his iconic image by — but its really interesting to see how much he’s been creeping up in my subconscious lately, as you or anyone can witness in my last 2 — and now my last 3 blogPosts { if you’re including this one }

i believe in embracing my subconscious, in going with my gut — and its not just because i’m typically overweight or officially obese as some physicians might point out at a check-up

its interesting, too, that on many levels i’m very much attracted to learning more about people that are considered to be counterCultural

if you take a quick peek at his Wikipedia entry you’ll notice that he seemed to accomplish an awful lot during the course of his lifetime — and sometimes his involvement in political arenas were influenced by the direction of US government, at other times he acted and spoke on his own behalf and on the behalf of the people he loved

in many ways Guevara’s political ideologies were actually formulated by his direct participation in the sort of strange global manipulations our US Government involves itself with as a means to push and pull power — instead of working in more diplomatic and authentic ways as part of a diverse and healthy international community, one might say that The United States constantly strives for a sense of total global supremacy and alignment

i think of it as The MacDonaldization of The World

macdonalds-worldwide

lots of the companies i’ve worked for, too, seem to push toward The Concept of One

and its not about The Myth of The Melting Pot, unfortunately

its more of a total control thing

{ for the most part, its almost always a way to save money by reducing corporate costs through human downsizing, sometimes including an attempt to simplify an organization and maybe increase efficiencies — there’s a lot of corporate speak and ‘business logic’ behind all of this Oneness, i’ve practically heard it all and its a very predictable, unsurprising internal brand trend, believe me }

and its all pretty transparent to everyone at this point

we can just smell it now

anyone that can’t feel the current and increasing creepiness over the years — this push toward Total US World Domination — is probably:

  • totally delusional;
  • completely mesmerized and hypnotized;
  • doesn’t want to admit its happening and its been happening for quite some time now;
  • just doesn’t care or isn’t paying critical attention to our current events in the news;
  • is just a vampire, zombie or robot { ever wonder why our entertainment is currently so obsessed and oversaturated with allusions to the undead? its probably because we’re all feeling that way — like a nation of citizens that’s only allowed to wander the earth in search of sweet bargains at the mall — either that or it might be a bit of a subliminal suggestion for how to actually best behave as part of our society };

and this MacDonaldization of The World — or as some might say, this One World we’re pushing for — is definitely more about homogeneity over inclusion or mutual betterment for all The Peoples of the World — we’re trained for robotic agreement and quasi-involvement through mere complicity and laziness

the push of American Consumerism for our citizenship only allows The People to participate in government and major decision-making through a dream-like Freedom of Choice — that’s the new American Dream, that we are free to choose between this elected representative or that one, both of which, are in fact, basically the very same choice

they’re not that different actually

and the other Freedom of Choice we’re so graciously allowed is which corporate brand of products or services to purchase — unless, of course, you get more directly involved and somehow keep your moral standing along the way

i really like this Greenpeace poster depiction of a little boy portraying the marxist revolutionary Che that i put up as the standard intro-visual at the top of this post

there’s no way we look at this little boy as evil or marxist or dangerous, right? if you do, you’ve affiliated some sort of US public relations-driven fear of The Other with this remarkably innocent-looking image — if its not something you can make in the MacDonald’s production line, it must be different, evil and anti-American, right?

its not really that simple, though

and i hope we can all see that this dynamic has been vastly oversimplified for political reasons — there are personal motivations that go far beyond the desire to protect The People of a nation from the big, bad world of terrorism and evil

power and profit reside at the core of our current issues in the world

we need more inclusionary and respectful, collaborative means of working with the world and not against it any longer — and that world that i speak of not only includes the beautiful variety of people we live with in the world, with all of their interesting and eclectic perspectives and ways of seeing the world, but also includes the world itself — we need to literally work with the world to behave in better accordance with the limits we’ve been given, with the rules and regulations of a higher power that has nothing at all to do with God or what Republicans want, but all to do with the realities of our Mother Earth

yes, i said it

Mother Earth

{ you don’t hear that phrase all that much lately — and i’m not exactly sure why, but i have the sneaking suspicion it might have something to do with sovereignty of a Christian maleness established and promoted during The Age of the Enlightenment over the more supposedly Pagan femaleness of our pre-Christian beliefs and behaviors }

we need to start listening to Mother Earth and start working with her again

happy-pregnant-woman

our energy needs to move away from the power of man over natural destiny — this sort of destructive set of energies to control each other and conquer the natural world at all expense — and move toward the collaborative creative destiny and positive potential energies alive in all of us, in all of The Peoples of The World

i don’t think the answer resides in one ism over another

its more of an individual, ethical choice we all need to consciously make and then act upon on a daily basis

we can have no faith in our representatives and the dangling choices we’re given as a means to participate in how we’ll ultimately really change and govern the world

let’s just stop pretending

the experiment in all of these isms show us nothing but failure and pain and corruption so far

and there’s no longer any need to force it — it does us no good

let’s not put any more of our faith and energy into any of these shadowGames and pretenses

if you see me at the mall, just give me a smile and a nod — let’s just acknowledge we’re part of the same open and inclusionary humanness { no new isms, please } and that we’re all now individually fighting the good fight to do right by The People, not just of our nation, but for The Peoples of The World living in collaborative destiny with Mother Earth

design equity

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how much do you value Design?

as a designer — a human-centered storyFirst experience designer, to be more specific — i sometimes have to unfortunately question my value, or at least my perceived value to the people that hire me or collaborate with me on the project work i’m involved with

value is a relative thing

in a lot of ways value is as nebulous and conceptually faith-based as other terms like respect, trust, belief and other similar energy-guided principles that guide our daily decisions and interactions as we make from the head, heart and gut

most people simplify the concept of value to some sort of financial equivalancy

value becomes a purely monetarily-evaluated thing

but this is a perversion of what value really means, because value in actuality is a far less static force in the world, and one not really as directly associated with money as its been made to feel and as it is promoted to be by our larger societal systems

its all a vast oversimplification

but from a design standpoint in general — its actually an unfortunate and unnecessarily cluttered perversion of the term itself

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i can feel that my value as a designer
changes from collaboration to collaboration

from full-time engagement to full-time engagement there is really no standard equivalency that a corporation needs to adhere to from a purely monetary, compensatory standpoint in the hiring process — its all comparative and competitive market ballparking that also involves basic negotiation and ultimately the individual decisions of each party involved — which is fine, this is a free market system we deal with on a daily basis, but don’t forget to defend your value as an employee or independent professional and to actually also stand for and stand up for the other definition variation for the term in its plural values

all that said

your value as built up over the years and as you and your colleagues and collaborators perceive you’ve accumulated through experience, expertise and the daily work you do creates a certain brand equity

in my case i own my own Design Equity

at this point in my career i just simply know what i’m doing — but what i do as a designer might be valued more or less { not just in the monetary sense of value } depending on the company i keep

if i perceive that the company i keep during my day gig doesn’t appreciate my value and the level of contribution i bring to the team and to the company, i start to get a little confused

as much as i typically want to continue with the company i keep — as much as i want to continue to innovate and collaborate with the team i’m working with by bringing the power of my design knowledge, processes and know-how to the table each and every day, if it feels like i’m being kept by the company in some way — maybe kept from leveraging my full potential talent — or kept from contributing the most i can to the business strategies, initiatives and needs of the organization

i guess i just never quite understand that particular dynamic within a corporate business setting

why would a company want to compensate you a substantial amount — after quite rigorously interviewing you and assessing what you can contribute to their business — to just keep you locked up at a desk like an collectable or something and ask you to contribute to the typical mediocrity they suddenly reveal as their real business objectives once you’ve crossed over into the company after the interview process to just be another one of their employees? 

i would automate the timepunch workforce, let go of the half aSses that keep the company { and the country, for that matter } at that well-established level of mediocrity and hire more of the go-getters and game-changers to actually maybe get some real shit done

doesn’t that make a whole lot more sense?

i think if you analyze it from even that pure economic monetary value perspective, which most companies supposedly do, it definitely makes for just better business practice

if i feel like my company is merely keeping me, that’s when i consider taking my Design Equity elsewheremy LinkedIn Profile reflects this mentality, which is a bit more than a mentality, its my personal business and career methodology and i actually recommend more people think about and conduct their careers and their lives following this more aggressive set of personal business policies that place more accountability and responsibility on the corporations that choose to engage with us

in Massachusetts we’re all considered employees at will — basically meaning at any point the company you work for can decide to let you go without any real reason whatsoever

but that decision actually goes both ways

its a ultimately bisexual decision — or at least its a two-way street

and you as the employee at will can also decide to let the company go, too

but there is a little bit of a stigma that comes with the terrain, of course, if you do choose to live by the ethical standards and values i allude to so far — and this stigma i speak of is very much not in as kind to the individual as an employee as it is to the companies that hire them

i assume its because the financial power
typically resides with the company

they decide on our relative worth and value or devalue us

although those that defend their value and fight for their real value set up and enforce a dynamic where we can ultimately at least influence and fend for what we know our real Design Equity and general workforce worth is in the world — there’s simply still more power in the hands of the corporations, for recruitment and for just about every other facet of our current capitalist, consumer-based socio-economic systemic setup

making corporations a bit more accountable when they don’t properly empower you is just another way to move our culture away from our econoRuled world to a more humanistically-beneficial, and maybe even a far more truly democratic new roadmap for the future world 

Design is one of many very powerful ways to better participate at the larger level and maybe even help change our world for the better

and i choose to use my own Design Equity to actively work toward making the world a better place for actual peoplenot to simply promote new technologies to just drive better profit margins on somebody’s fucking Excel spreadsheet — and definitely not to contribute toward the mere survival of a legal entity that doesn’t in actuality even exist in the world as anything real and that doesn’t ultimately care in any way for actual people, including: their employees; their partners; their clients; and the people of the world

i Design to imagine and help create a better world

i leverage my Design Equity for people over corporations

i am not against corporations or anti-American, though — i just think corporations need to be more accountable for their actions and behavior and for what they promote — and corporations need to be babysat a bit more through actual government-driven policies and services that put The People at the core of what this nation and the world is all about

i hope you weren’t previously confused by who i am or what i stand for, but if so — i hope this blogPost clears things up for you

let me know if you have any questions, aight?

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