Category Archives: events

Semantics Killed Social Media – Advertising and Marketing Blog – AdPulp.com

Semantics Killed Social Media

PORTLAND — Inside Nemo’s cavernous warehouse space on Southeast Belmont an after work crowd is gathered drinking Mirror Pond, noshing on cheese and talking shop.

Amber Case is here. Uncle Nate is here. Rick Turoczy is here. Everyone’s gathered to learn the answer to this rhetorical question: Who Killed Social Media?

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image courtesy of Rick Turoczy

Nemo’s Dave Allen has an answer. Sort of. Allen makes a semantic distinction between “Social Media” and “the Social Web.” He sees Social Media as just another push mechanism for marketers, whereas the Social Web is about life, peoples’ interests and what they’re busy doing day to day. In other words, the Social Web is about us, not them.

Marshall Kirkpatrick, Vice President of Read Write Web is moderating tonight’s panel, which also includes Tony Welch from Hewlett Packard; James Todd of Twine; Matt Savarino of K2 Sports; and action sports industry veteran Lee Crane.

Welch says, “SEO and SEM will be dead in six months,” which provokes several audible guffaws from the audience, for some in the room no doubt make a living by feeding The Google what it wants. But according to Welch, The Google is changing its diet and is increasingly returning results generated from the Social Web. “It’s about reputation management now, so distribute your assets,” warns Welch. In other words, what people say about a brand or a company is equal, if not superior, to what the brand or company says about itself.

Speaking of what people say, Dave Allen is fired up about what people are saying this week in response to radical changes at eMusic. eMusic unilaterally decided to add Sony’s back catalog to its offerings and concurrently altered their pricing structure for the worse. Allen, who helped build eMusic into the indie music source it has become for its 400,000 subscribers, believes the mess eMusic is in could have been avoided entirely if the company had simply taken out an insurance policy in the form of a $55,000/year Community Manager.

Allen mentions that he blogged about the eMusic issue on his Pampelmoose site and also on Social Cache, Nemo’s blog. eMusic’s PR dept. has been in touch as a result. This tidbit raises Kirkpatrick’s eyebrow. Kirkpatrick asks Allen how one can get away with being so outspoken in a business context.

“You must have an opinion,” declares Allen. “Why would I be asked to be on a panel or why would I blog, if I didn’t have anything to say?” Allen adds that generally people don’t take offense because the Social Web gives them a chance and a place to respond.

An audience member steps to the mic and asks,” If Social Media is dead, what’s next?”

Saravino says geolocating is next. He believes that geolocation will be built in to various services and apps and become a common place offering. If he’s correct, we won’t just know what our “friends” are thinking, we’ll know where they’re thinking it.

Saravino adds that while it’s not new, many brands have no mobile Web site. He doesn’t understand why, especially for brands going after a youth market. He says kids aren’t on smart phones, they’re using free flip phones and brands need to be there, where the kids are.

Design Seminar 2 » Blog Archive » one cozy minute of isolation

one cozy minute of isolation

By lou suSi March 4th, 2009

a crisp, saturday evening in autumntime

down in the fort point area of Boston, the mobius annual artrages fundraiser party takes over an entire floor of commercial space to create an atmosphere of surreal, unbound creativity — the crowd warms the space — the rawness of the space goes unnoticed as people walk through and enjoy the art installations, participatory music and performance art, roving performances, and the company of so many amazing, creative people — lights and sound cascade and echo across the hardwood floors — there is a sense of celebration, uncanny premeditation and a joy for the subconscious enjoyment of this ocean of possibility

the night sings of timelessness — suspension of clocks and watches — a quarternote of one moment

i am waiting in line — the half hour passes fairly quickly as i talk with the waiting people — there is an installation up ahead — conversation in the line compresses time even further — there are people to watch, performances to figure out and discuss, distractions and thoughts pouring in like sunlight

as i get closer i see a man in a dark suit — very much a sombre sight — serious and cleancut — either a bit of business is being conducted or there may be a funeral, i can’t quite figure it out — but he is opening and closing a wooden door { the door to the installation } — letting people in and out, one by one — he is pleasant enough, but tall and calm in demeanor

every once in a while there is another person — shorter, wider — dressed in overalls and a thermal shirt, workboots and a red and black plaid hunting hat — he seems to have tools and occasionally goes into the wooden space between the flow of the line — he’s a bit nervous, but all smiles —  almost a living contradiction to the suit

as i get closer i can see that the wooden door opens into an outhouse construction labeled with a large ‘#1’  above the door — the man in the suit talks to each person at the head of the line — he literally helps each person in and out of the installation — i can see each person being pulled up and out from behind the door — everyone that emerges from the installation seems happy, pleasant, a bit relaxed

i look at the artrages map — apparently the piece is called ‘claustrophillick enclosure #1’ — i am almost at the front of the line — people are wondering what’s inside

i finally get to the front of the line and the man in the suit welcomes me — he explains that one person is allowed in the space for exactly one minute — he warns that the space is tight and if i have any fear or phobia of being alone, enclosed in a tight space, then i may want to reconsider experiencing the enclosure

he opens the door, reaches in and helps a young woman get up and out of the space — the interior of the outhouse is lined with a pink, floral cushioning material — the woman stands up, readjusts to the light of the mainspace and moves to re-gather with friends at the party — the man then helps me curl up inside the womblike fabric of the inner space — as he closes the door i am completely alone, surrounded by darkness — it is warm — the scent is that of flowers, perhaps the previous visitor to the enclosure

since i am enveloped in pitch black — my attention is drawn immediately to a subtle soundtrack — no real music, or at least no instrumentation — just many sounds, a soundscape — water dripping — passing traffic — a jet flies by — little girls singing together — songs from a playground — hopscotch or jumprope comes to mind — a muffled heartbeat becomes the most overwhelming sound in the mix

the space is warm and soft — very accommodating

my eyes begin to grow accustomed to the dark — i see what looks like someone moving, directly in front of me — just the silhouette — a little scary — i am looking into a mirror — a mirror on a medicine cabinet that is clearly marked ‘PRIVATE’ — an image of an angel dangles from the edge of the cabinet — i am facing my reflection in the mirror of the medicine cabinet — i notice a sign that says ‘Open Me’ — i open the door to the cabinet and can see restroom signs, the symbols for ‘Men’ and ‘Women’ — between them is a small jar with a magazine clipping — the image of child inside the jar — just the child’s face — there is also another clipping that says ‘True Love’ — and then i notice a sign that says ‘Close Me’ { very reminiscent of Alice in Wonderland | Through the Looking Glass } — i close the medicine cabinet and quite suddenly the door opens up — the man in the suit asks me how i am doing, let’s me know my minute in the claustrophillick enclosure is up, and reaches down to help me exit the outhouse — my eyes hurt a bit as they begin to readjust to the light

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blogpost to Design Seminar 2 for The Dynamic Media Institute @ MassArt :: in response to Kevin Brooks’ session on Storytelling and Narrative …

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that’s Deb + i … you could probably recognize the shot of Deb from the previous one, eh? ;] … anyhow … smiles everyone, smiles …